channel Partners
Newsco Channel Partner Program · 2026

build the storefronts
of the future, with us.

Newsco is a Communication Experience Platform — digital signage, alerts and real-time data on one editorial canvas. Distributors and integrators who carry it are building a recurring revenue line, not chasing one-off hardware deals.

See program tiers
Why partner with Newsco

Three reasons distributors stay for the long arc — the relationship, recurrence, and a vertical playbook that earns its place in the bid.

01 ·

A relationship you keep.

The partner who sources the opportunity stays with it from the first conversation through renewal. Commercial terms are shared with approved partners.

  • The originating partner keeps the customer relationship
  • Renewals stay with the partner who sourced the account
  • Enablement is structured around your existing practice
  • Commercial terms are shared after Newsco approves your firm
02 ·

Recurring revenue, not one-off hardware.

Newsco is sold as a per-endpoint subscription. Every screen you put on a wall pays you for the lifetime of the deployment — and signage deployments tend to live there for a decade.

  • Co-term renewals owned by the originating partner
  • Services attach: install, content, managed ops
  • Hardware-agnostic — works with your existing display portfolio
  • Partner-led upsell into newscoALERTS + newscoDATA
03 ·

Verticals with a playbook, not a brochure.

Eight verticals, eight battle-tested narratives. We hand you the deck, the vertical demo content and the procurement language — so you can be in a discovery call by week two.

  • Vertical-specific demo libraries & content kits
  • Vertical demo content for partner-led calls
  • Plain-English procurement guides for public-sector bids
  • Co-branded materials you can carry into the bid
The program · tiers

Three tiers, one ladder.

Commercial terms are shared with approved partners.

Registered

For integrators evaluating the platform.

Authorized

For integrators with a signage practice and active pipeline.

How it works

Apply, review, then a private link.

Stage 01

Apply

Tell us about your practice, your verticals and your existing book. We review every application personally.

You start here
Stage 02

Review in 48h

A channel manager reviews every application personally.

48 hours · response
Stage 03

Activate

On approval we email you a private link to the program terms.

By email
FAQ · the partner questions we hear most

Four questions, plainly answered.

Still missing something? A channel manager will work through the specifics on your kickoff call — and we'd rather answer it once, in person, than in a clause.

No. We expect serious partners to carry adjacent platforms — and we compete on merit. What we ask is that, when you carry Newsco into a deal, you carry the full story: licenses, services, the vertical playbook. That's how the economics work for both of us.

No. Newsco is hardware-agnostic and we don't carry inventory. You source displays, players and mounts through your existing distribution. We certify against the major players (Samsung, LG, BrightSign, Chrome OS, generic mini-PC) so you can lead with the BOM your customer already prefers.

Not the product itself — newsco is a brand we invest in. But all customer-facing materials, demo content, training content and the partner portal can be co-branded. Most Premier partners run a "Newsco · Powered by [Partner]" lockup on customer-facing comms.

Onboarding takes the first two weeks and certification the next two. Partners who bring at least one warm opportunity to the kickoff are the ones who move fastest toward a first registered close.

Apply · 2026 Channel Program

Carry Newsco into your next bid.

We review every application personally — typically within 48 hours. If you're a strong fit you'll hear from a channel manager, not a form-letter. If we're not the right fit today, we'll tell you why and what we'd need to see next quarter.

  • 48-hour review by a human
  • On approval — we email you a private link to the program terms
  • Named channel manager from Authorized tier
  • First registered deal ride-along, courtesy of the field team
Step 1 of 1 · ~3 min

Tell us about your practice.